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(Early Bird Pricing Still Available)

NEW! Extracting Quality Content from Any Person(A)


This FIVE class online course will help you navigate your way to understanding yourself and 12 common personality types to help you in your pursuit of content.

Why Confessions of a Content Whisperer:

Marketers constantly juggle proposals, presentation development, external marketing campaigns and whatever else their team throws at them. However, marketers must rely on our technical experts for input in order to get these tasks done. There hasn’t been much insight into how to actually extract that content from a technical team...until now.


This extraction (sometimes referred to as pulling teeth) has easily become one of marketing’s toughest challenges. If you’ve heard, “I’m too busy,” “I don’t know what to write about” or “Why can’t you do it?” when asking for content from your team, this course is for you.


Participants will receive:

  • Short and sweet videos for each class to align with any busy schedule

  • Persona profiles to use at your desk 

  • Audio excerpts to listen on-the-go

  • Worksheets to follow along

  • DiSC personality assessment to complete

  • Two 30-minute one-on-ones with the Content Whisperer

  • Interactive real-world scenarios 

  • Audio interviews from your peers

  • Facebook Private Group invitation to discuss with other CoCW students

  • Content Generation Workshop Participant Discount

Course Outline:

  1. Meet Your Basic Five Office Personas

  2. Know Yourself, Arm Yourself (DiSC Assessment)

  3. Meet the NEXT Class of Personas (7 NEW Personas Revealed)

  4. Content Extraction Strategies

  5. Real World Application Strategies


Investment: $1495


Early Bird Pricing Available to subscribed members.

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