(PDF Handout Included in Download)
 
Nobody cares as much as the writer. We unreasonably believe our audience will put in the same energy of reading our content as we do writing it. Don’t hold your breath. We barely read or watch anything throughly anymore. Why would we be any different from our clients? In this session, we discuss how we can craft content in a way that allows readers to not only scan, but to find the scan so helpful, that they’ll want to read the whole thing. We only have about 8 seconds (or shorter) to capture attention — don’t miss your window of opportunity.

Learning Objectives:
Identify how and why visual elements help aid scanning
Identify the common elements AEC readers must to see in a proposal quickly
List seven quick ways to make your written proposal content scannable
Provide best practices in proposals, social media, printed materials and online content that allow your audience to scan easier